Fintech · Travel Tech · AI · Cross-Border BD
// DESIGNER × FOUNDER × BUILDER

Solving Problems,
Building at Scale.

10+ years connecting Asia's Internet industry with global opportunities through tech & partnerships

Solving Problems,
Building at Scale.

10+
Years Exp.

10+ years connecting Asia's Internet industry with global opportunities through tech & partnerships

Book a Free Consultation Read the Blog
Book a Consultation Read the Blog →
0+
Years Experience
$0M+
Average GMV Managed
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Awards & Honors
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Latest insights keyboard_arrow_down
PREVIOUSLY AT
Klook Igloo Autopass NEXT BANK ADDWEUP
Latest insights keyboard_arrow_down
LATEST INSIGHTS

Blog & Thoughts

7 Things You Shouldn''t Do as a Young BD/Sales
BD & Strategy
7 Things You Shouldn''t Do as a Young BD/Sales
Dec 29, 2022 · 41 min
Hey Young Professionals, That's Not How You Do BD/Sales!
BD & Strategy
Hey Young Professionals, That's Not How You Do BD/Sales!
Mar 26, 2022 · 19 min
Five CTA Tips That Can Transform the Results of Every Presentation
BD & Strategy
Five CTA Tips That Can Transform the Results of Every Presentation
Jun 1, 2021 · 15 min
Stop Sending Blind Proposals: Four Essentials Every Beginner Should Master
BD & Strategy
Stop Sending Blind Proposals: Four Essentials Every Beginner Should Master
May 29, 2021 · 14 min
How the Hsinchu Lioneers Became the Most Successful Marketing Team in P. LEAGUE+'s First Half Season
BD & Strategy
How the Hsinchu Lioneers Became the Most Successful Marketing Team in P. LEAGUE+'s First Half Season
Feb 19, 2021 · 16 min
Singapore Digital Bank Licensing (Part 2): What Are the Backgrounds of the Two Companies That Obtained DFB Licenses?
Travel Tech
Singapore Digital Bank Licensing (Part 2): What Are the Backgrounds of the Two Companies That Obtained DFB Licenses?
Dec 10, 2020 · 6 min
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See my journey keyboard_arrow_down
THE JOURNEY

Where I've Been

2023 — Present
Klook
Global Tours & Activities Vertical Lead → Global Efficiency Enhancement Team Lead
Led revenue, supply strategy, and product roadmap across all global markets. Now is driving AI and automation solutions to unlock new revenue streams across the organization
2021 — 2022
Autopass
Commercial Director
Scaled B2B partnerships with major financial institutions and 500+ SMB clients.
2020 — 2021
NEXT BANK
Senior Strategy & BD Manager
Spearheaded fintech ecosystem partnerships and digital banking product development.
2019 — 2020
Igloo
Senior Product Manager
Built B2B insurtech platform and automated claims operations across Southeast Asia.
2016 — 2019
ADDWEUP
Co-Founder & CEO
Built cross-border fintech solutions for travelers across 6 Asian markets.
2023 — Present
Klook
Klook · Bangkok
Global Tours & Activities Vertical Lead → Global Efficiency Enhancement Team Lead
Led revenue, supply strategy, and product roadmap across all global markets. Now is driving AI and automation solutions to unlock new revenue streams across the organization
2021 — 2022
Autopass
Autopass · Taiwan
Commercial Director
Scaled B2B partnerships with major financial institutions and 500+ SMB clients.
2020 — 2021
NEXT BANK
NEXT BANK · Taiwan
Senior Strategy & BD Manager
Spearheaded fintech ecosystem partnerships and digital banking product development.
2019 — 2020
Igloo
Igloo · Singapore
Senior Product Manager
Built B2B insurtech platform and automated claims operations across Southeast Asia.
2016 — 2019
ADDWEUP
ADDWEUP · Taiwan → Southeast Asia
Co-Founder & CEO
Built cross-border fintech solutions for travelers across 6 Asian markets.
Featured in press keyboard_arrow_down
IN THE PRESS

Media & Press

數位時代 (Business Next) Addweup Won 5 International Awards — So Why Did It Shut Down 3 Years Later? Founder: Always Have a Plan B
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The Straits Times Travel Booking Platform Klook Files for US IPO
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Tech in Asia Klook Taps Banks for Potential $500M US IPO: Sources
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Skift Klook Raises $100 Million From Vitruvian to Fuel Travel Experience Sales
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Startup Terrace Autopass Showcases Fintech Applications, Expands into the US Market
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Hong Kong Business Klook Expands Content Creation Programme as Influencers Drive Travel Bookings
→
Addweup Won 5 International Awards — So Why Did It Shut Down 3 Years Later? Founder: Always Have a Plan B
數位時代 (Business Next) Addweup Won 5 International Awards — So Why Did It Shut Down 3 Years Later? Founder: Always Have a Plan B
→
Travel Booking Platform Klook Files for US IPO
The Straits Times Travel Booking Platform Klook Files for US IPO
→
Tech in Asia Klook Taps Banks for Potential $500M US IPO: Sources
→
Klook Raises $100 Million From Vitruvian to Fuel Travel Experience Sales
Skift Klook Raises $100 Million From Vitruvian to Fuel Travel Experience Sales
→
Startup Terrace Autopass Showcases Fintech Applications, Expands into the US Market
→
Klook Expands Content Creation Programme as Influencers Drive Travel Bookings
Hong Kong Business Klook Expands Content Creation Programme as Influencers Drive Travel Bookings
→
View All Coverage arrow_forward
See what I'm building keyboard_arrow_down
PROJECTS

What I'm Building

LIVE
Docentta.ai
AI-powered travel content automation. Generate, translate, and optimize listings across languages and platforms.
AI/MLTravel Tech
BUILDING
deng.page
Personal website & blog. Built with Astro, Tailwind CSS, and deployed on Vercel. Multi-language support.
AstroPersonal
COMING SOON
???
A new project is in the works. Stay tuned for announcements about the next venture in the travel tech ecosystem.
TBA
How I can help keyboard_arrow_down
CONSULTING

How I Can Help

10+ years of cross-industry experience — from startups to public companies, from Asia to global. Practical advice from someone who's been in the trenches.

smart_card_reader
Asia Market Entry
Strategic guidance for entering Asian markets — from market selection to execution
For businesses expanding into Asia
partner_exchange
Partnership Strategy
Build and scale cross-border partnerships and BD channels
For BD & partnership teams
robot_2
AI Implementation
Integrate AI automation into your operations to boost efficiency and cut costs
For ops & product teams
rocket_launch
Growth Strategy
Data-driven growth frameworks to find scalable growth engines for your business
For founders & growth leads
language
Localization
Product localization strategy for Asian markets
For product & marketing
real_estate_agent
Startup Mentoring
Hands-on mentoring for early-stage founders — product, team, and fundraising
For early-stage founders
smart_card_reader
Asia Market Entry
Strategic guidance for entering Asian markets — from market selection to execution
For businesses expanding into Asia
partner_exchange
Partnership Strategy
Build and scale cross-border partnerships and BD channels
For BD & partnership teams
robot_2
AI Implementation
Integrate AI automation into your operations to boost efficiency and cut costs
For ops & product teams
rocket_launch
Growth Strategy
Data-driven growth frameworks to find scalable growth engines for your business
For founders & growth leads
language
Localization
Product localization strategy for Asian markets
For product & marketing
real_estate_agent
Startup Mentoring
Hands-on mentoring for early-stage founders — product, team, and fundraising
For early-stage founders